America’s Pastor and the “Quiet in the Land”: Billy Graham and North American Anabaptists, Part II

Author’s Note: Earlier this year, while reflecting on the death of Billy Graham, I promised a multi-part series examining the long history of North American Anabaptist engagement with American evangelicalism, and especially the towering figure of Graham himself. In my first post, I described the ways in which primarily white Anabaptists in Mennonite and Brethren in Christ churches looked favorably upon Graham and his evangelistic empire. In this post, I explore some of the negative reactions to “America’s pastor.” In a final post, I plan to use these reflective comments about Graham’s influence as a jumping off point for thinking about one of my major areas of research interest: the relationship between Anabaptism and evangelical Protestantism in twentieth century America.  

In 1967, the National Association of Evangelicals celebrated its twenty-fifth anniversary. At a commemorative banquet at the Statler Hilton Hotel in downtown Los Angeles, the evangelist Billy Graham delivered a keynote sermon that featured all the trappings of a classical white evangelical remonstration. He warned against the liberty-imperiling advance of secularism and Communism; he described the urgent need for global revival; he prophesied the imminent return of Christ; and he proposed born-again religion as the solution for America’s moral crisis. The nearly 1,000 banquet attendees greeted Graham’s message with a standing ovation.1

Among those applauding Graham’s oration that night were C. N. Hostetter Jr., and Arthur Climenhaga, two leaders in the mid-century North American Brethren in Christ Church. Both expressed favorable reactions to Graham’s speech and to the anniversary celebration itself in the denominational press and in subsequent reflections.2 And indeed, as part of the celebration, both men posed for a snapshot with the famed evangelist.

Five white men pose for a photograph

In this 1967 photo, two Brethren in Christ leaders—C. N. Hostetter Jr. (second from left) and Arthur Climenhaga (fourth from left)—pose next to the evangelist Billy Graham (fifth from left) at the twenty-fifth anniversary celebration of the National Association of Evangelicals. Also pictured are NAE officials Clyde Taylor (first from left) and Herbert Graffam (third from left). (Source: Brethren in Christ Historical Library and Archives, Messiah College, Mechanicsburg, Pa.)

Though smiling brightly alongside America’s pastor in this photo, neither Hostetter nor Climenhaga had always looked favorably upon Graham and his ministry—as we shall shortly see. Indeed, although many Brethren in Christ and their Mennonite and Mennonite Brethren contemporaries celebrated, emulated, and participated in Graham’s evangelistic empire, still others from these Anabaptist communities reacted negatively to Graham.

Anabaptist critiques of Billy Graham typically fell into one of two categories: ecclesial or theological. Ecclesial critiques tended to frame Graham’s ministry as too emotional, too greedy, or too popular—and therefore, and most importantly, a threat to Mennonite churchliness. In other words, these critics contended that the bright lights and big crowds associated with Graham might draw people and money away from Mennonite congregations.

Examples of this kind of critique abound. Writing in the Gospel Herald in 1953, and responding specifically to reports of revival campaigns carried out under the auspices of the Mennonite-related Christian Layman’s Evangelism Inc. but referring obliquely to Graham’s ministry, the editor Nelson Kauffman opined,

The large crowds of our time give us a false sense of values. The man who can fill a big auditorium is by no means always the man with the most important message. . . . Every big crowd is pervaded by a strong emotional factor.3

A similar report came from a Mennonite layman who attended one of Graham’s crusades in Virginia in the late 1950s. In an article in the Gospel Herald, Moses Slabaugh gave a generally ambivalent assessment of the Graham campaign. He appreciated that the “message was simple and Christ was lifted up as Savior of men,” although he objected to the choir and especially the coiffeur of its female members. (“Cut hair and jewelry were very much in evidence,” he observed.) In his conclusion, he pointed to his real concern about such mass meetings: that they sap human and financial resources away from the local congregation.

My concern is this: Are we equally as zealous at home as we were to go to Richmond? Could you spill a little enthusiasm for your home pastor and the evangelism of the lost as you did for Billy? Would you lose sleep and travel miles for the work of the kingdom at home?4

Slabaugh’s concern that Graham crusades might draw financial resources away from local congregations and into the evangelist’s coffers indicates a wariness among Mennonites about Graham’s personal finances—another sign of his “big-ness.” Such was the topic of the editor G. D. Huebert’s 1962 article in the Mennonite Brethren Herald. In the piece, Huebert assured readers that they should not worry about Graham for financial reasons. Charges that Graham was a “multi-millionaire,” Huebert contended, were false; the evangelist made a “regular salary” of $15,000. Moreover, Huebert guaranteed his readers that Graham’s organization, the Billy Graham Evangelistic Association, was incorporated as a non-profit and regularly audited. Though positive in its assessment of Graham, Huebert’s article nevertheless takes for granted that at least some of its Mennonite Brethren readers harbor concerns about Graham’s financial extravagance.

A magazine cover. It is an emerald green color and features the words "Mennonite Brethren Herald" in white at the top of the page. In the middle of the page is a white box with text, featuring an image of Billy Graham speaking to an audience while holding an open Bible.

The cover of the February 1962 issue of the Mennonite Brethren Herald. The cover story offered an “evaluation” of Graham, including his personal finances. (Source: Borrowing Bones blog)

Still other Anabaptists objected to Graham not on ecclesial grounds, but on theological ones. Reflecting the influence of Protestant fundamentalism, one Mennonite Brethren writer penned an article in the Mennonite Brethren Herald addressing the question, “Is Billy Graham liberal?” Starting in the late 1950s, fundamentalists had started asking such questions about the evangelist because of his decision to cooperate with mainline Protestants and Catholics in conducting his 1957 New York City crusade. The article’s author, former Mennonite Observer editor Leslie H. Stobbe, concluded in an unambiguous “no.” Far from compromising, Stobbe contended, Graham “was taking every opportunity to assail modernist and neo-orthodox theological weaknesses.” Indeed, according to Stobbe, counselor trainees coming from “non-fundamentalist” churches were being converted themselves during the crusades. And on the rare occasions that Graham appeared to used “neo-orthodox terminology” in his sermons, Stobbe claimed, he actually meant a term used by fundamentalists. For instance, Graham may have said “commitment” but he meant “to be saved.”

Again, Stobbe gave a positive assessment of Graham—but his decision to even address the question of Graham’s alleged liberalism suggests that at least some Mennonite Brethren harbored such critiques of the evangelist.

Certainly other Anabaptists were concerned about Graham’s potential liberalism. The Brethren in Christ missionary and bishop Arthur Climenhaga, for example, who posed smilingly alongside the evangelist in 1967 did not always possess such affinity for Graham. Climenhaga confessed in his memoirs that he initially opposed Graham for “mixing in a bit too much on certain wide theological levels.”5 This phrasing suggests a covert reference to Graham’s 1957 decision to cooperate with mainliners and Catholics. Climenhaga later changed his mind about Graham, particularly after working alongside the evangelist when he came to Bulawayo, Zimbabwe, in 1960. Climenhaga would later serve as executive director of the National Association of Evangelicals, in which role he worked closely and frequently with Graham.6

Other Mennonites and Brethren in Christ objected on more conventionally Anabaptist theological grounds. They looked askance at the evangelist’s embodiment of American nationalism and his implicit if not-always-explicit support for war and militarism. For instance, as a doctoral student living in Amsterdam in 1954, the future Eastern Mennonite College and University of Amsterdam professor Irvin B. Horst lobbed such a critique at the globe-trotting evangelist. Horst reported on Graham’s services in that city. While he praised Graham’s skills as an evangelist and concluded that evangelists “are direly needed in our sinful world,” Horst nevertheless had criticisms of Graham and his style:

He is certainly not an Amos or a Jeremiah and has very little perception of the social and economic implications of the Gospel. Unlike the early Christians and Anabaptists, [he sees] . . . no tension between his program and the powers of this world. . . . [W]ith the sensation that goes with evangelism we must not unthinkingly consider evangelism the sole work of the church or the note of repentance the complete message of the Gospel.”7

Black and white photo of four men sitting around a table with food on it.

In this photo from the Oct. 21, 1961 issue of the Evangelical Visitor, Billy Graham (third from left) meets with representatives of Mennonite and Brethren in Christ churches to discuss his views on war and peace

Horst’s critique of Graham on the basis of his conformity to “the world” parallels another Anabaptist critique of Graham: that he was too uncritical about war and military violence. Indeed, this view of Graham among some North American Anabaptists prompted several leaders within Mennonite Central Committee to invite Graham to a sit-down discussion about war, peace, and nonresistance. The discussion, held over breakfast in Philadelphia during Graham’s 1961 crusade in that city, including some of the luminaries of MCC at that time, including Mennonites John C. Wenger and Elmer Neufeld, and Brethren in Christ C. N. Hostetter Jr.

According to the scant records available about the gathering, MCC leaders apparently hoped to convince Graham of the gospel message of peace. In turn, Graham—then at the apex of his national popularity—would proclaim that message far beyond the bounds of American Anabaptism. Reports suggested that Graham politely listened to leaders’ presentations and then declared himself in agreement with “about 99%” of what they had said. He then “commented briefly on the problems involved in taking the nonresistant position, but noted the uncertainty and confusion among Christians regarding the proper attitude toward participation in war. He stated his personal openness and interested in meeting for more extended discussion on the doctrine of nonresistance.” (To learn more about this meeting, check out my previous post on the topic.)

A few observations about these critiques of Graham. First, they appear to cut across the various factions within mid-twentieth century white North American Anabaptism. Both “acculturated” and more conservative Anabaptists had difficulties with Graham’s message and style. More conservative Anabaptists tended to critique his “big-ness,” by which I mean his conformity to certain expectations of middle-class, white Protestant culture. More acculturated Mennonites and Brethren in Christ worried about the extent to which he had been infected by liberal theology and by his patriotic nationalism. Importantly, more acculturated Anabaptists also saw Graham as a potential ally; the MCC leaders who met with him in 1961 wanted to convert him to nonresistance and then use his platform to spread this theological message. (They also noted that they also sought from Graham “a word which might encourage and stimulate our churches to become more evangelistic.”)

Second, these criticisms tell us much about the ideological diversity of mid-century Anabaptists (especially white Anabaptists). Clearly some Mennonites and Brethren in Christ were moving in circles in which the specter of “liberal theology” still functioned as a cultural boogeyman. Others were engaged in transnational exchanges in which they worried about the importation of white, middle-class North American values into global marketplaces. Still others were institution builders who saw media coverage and Graham’s celebrity as something upon which they could capitalize as they advanced, say, the humanitarian work and the peace education programs of MCC.

Such diverse impulses should remind us that there was no singular “Mennonite” or “Anabaptist response” to Graham or to the post-World War II evangelical Protestantism that he represented—an observation that has not characterized much of the historiography on Anabaptist-evangelical relations since the 1970s. (I’ll say more about this historiography in my next post.) It should also remind us about who is missing from our portraits of Anabaptist encounters with Billy Graham—that is, it should call to mind the forms of Anabaptist diversity glossed over by the historians and archivists whose work has visibly and invisibly shaped our scholarship and public memory.

So, why does any of this analysis matter? Short of remembering Graham in the wake of his recent death, why should we care about Anabaptist responses to and encounters with the evangelist and his ministry? In the third post in this short series, I want to use these reflective comments about Graham’s influence as a jumping off point for thinking about one of my major areas of research interest: the relationship between Anabaptism and evangelical Protestantism in twentieth-century America. Stay tuned!

NOTES:


  1. On the twenty-fifth anniversary celebration and Graham’s speech, see “Certainty in a World of Change,” United Evangelical Action, May 1967, 11-14. 
  2. On Hostetter and Climenhaga’s reactions to Graham and the NAE celebration, see John N. Hostetter, “NAE Celebrates Twenty-Five Years,” Evangelical Visitor, April 24, 1967, 2, and Arthur Climenhaga, “Memoirs,” Book II, 370, Arthur M. Climenhaga Papers, Brethren in Christ Historical Library and Archives (Mechanicsburg, Pa.). 
  3. Nelson E. Kauffman, “Report of the First Annual Meeting of Christman Layman’s Evangelism, Inc.,” Gospel Herald, February 3, 1953, 102-103. 
  4. Moses Slabaugh, “We Went to Hear Billy Graham,” Gospel Herald, October 23, 1956, 1012. 
  5. Climenhaga, “Memoirs,” Book II, 262, Arthur M. Climenhaga Papers, Brethren in Christ Historical Library and Archives. 
  6. For more on Climenhaga, see Harvey R. Sider, Casting a Long Shadow: A Biography of Arthur Merlin Climenhaga (Grantham, Pa.: Brethren in Christ Historical Society, 2004). 
  7. Irvin B. Horst, “Graham and Boniface,” Gospel Herald, August 3, 1954, 729. 

America’s Pastor among the “Quiet in the Land”: Billy Graham and North American Anabaptists, Part I

In the summer of 1951, two Mennonites from Virginia — brothers George and Lawrence Brunk — and a team of workers erected a large tent capable of seating 6,000 people in a field in Lancaster County, Pennsylvania. For the next seven weeks, area Mennonites flocked to the tent to hear George preach and Lawrence lead the singing. The services featured all the trappings of had come to define the American revivalist tradition: expressive preaching, compelling music, modern methods of advertising and promotion, and invitations for listeners to leave their seats, walk down the aisle to the altar, and experience a religious conversion. According to reports, hundreds of people came forward at the Lancaster meetings to convert to Christianity for the first time, to renew their covenant as members of the Mennonite Church, or to make a deeper consecration as Christians.1

A man stands with his back facing the camera. He is preaching to a large crowd under a large white canvas tent.

George R. Brunk II speaks during a revival service in the 1950s. Note the large crowd sitting under the massive tent, as well as the signage at the front of the stage. Both of these elements, along with elements of Brunk’s preaching style, are borrowed from another mid-century revivalist: Billy Graham. (Source: Theron F. Schlabach Photograph Collection [HM4-378 Box 1 Folder 4 photo], Mennonite Church USA Archives, Goshen, Indiana)

After closing the event in Lancaster, the Brunk brothers traveled east to Souderton, Pennsylvania, where they held a five-week series of meetings. An article in the Gospel Herald reported that 2,500 people attended the meetings on weekday evenings, an an additional ten to twelve thousand on weekends or closing nights. Those who came to the altar confessing sin and seeking a conversion experience were invited to share their testimony. And yet, attuned to Mennonite expectations about decorum, the Gospel Herald writer also made clear that the meetings were conducted appropriately and without excessive emotionalism.2 From Souderton, the Brunk brothers conducted campaigns in Orville, Ohio and Manheim, Pennsylvania, before the end of 1951. Their crusades continued throughout the 1950s and 1960s.3

The Brunks’ work inspired others. In 1952, after attending the Brunks’ services in Ohio the previous year, Mennonite preachers Myron Augsburger and Howard Hammer each began careers as evangelists, adopting a style cribbed from the Brunk Brothers.4 Also in 1952, a Brethren in Christ minister from Mount Joy, Pennsylvania — John Rosenberry — launched the Living Hope Gospel Campaign and began holding revival meetings in the local area. Rosenberry and his team borrowed the Brunks’ tent for their first series of meetings.5

A large crowd of people sit under a large canvas tent watching a preacher behind a podium. Large signs are posted behind him, proclaiming Christian messages.

A scene from one of John Rosenberry’s Living Hope Gospel Campaign tent meetings, probably in the early 1950s. Note the use of a large canvas tent (just like the Brunk brothers and, before them, Graham) and dramatic signage. (Source: Brethren in Christ Historical Library and Archives, Messiah College, Mechanicsburg, Pa.)

One scholar has noted that these revival meetings “were a dramatic change from traditional Mennonite experience.”6 While revivalism per se was not new to Anabaptists, the style of these mid-century meetings — massive tents, dramatic signage behind and in front of the pulpits, branded materials such as logos, the use of technology such as speakers, and more — were clearly different than those used by previous generations. Anabaptists in the mid-twentieth century were embodying a modern revival style.7

What inspired these Mennonites and Brethren in Christ to launch revival meetings? The answer, quite simply, is Billy Graham.

Today, in popular memory, Graham — who died last week at the age of 99 — is remembered as an evangelist, a presidential confidant, and an influential icon of American evangelicalism. As then-President George W. Bush noted in 2007, Graham was “America’s pastor.”

Moreover, in the historiography of American Christianity, Graham has come to symbolize conservative Protestantism’s move from fundamentalist isolationism to irenic neo-evangelicalism. Graham’s ascendance to the national stage in the late 1940s and early 1950s marked a public “resurgence” (to use the language of Joel A. Carpenter) in conservative Protestantism. Christians from various denominational backgrounds flocked to Graham’s rallies, subscribed to Graham’s periodicals, listened to Graham’s radio program, and watched Graham’s films. In a way, Graham served to unite those communities fragmented by sectarian differences and fundamentalist-modernist schisms.

Indeed, Graham was a symbol of this conservative Protestant resurgence after World War II. But he also modeled a style that characterized this resurgence — a style emulated by well-intentioned imitators such as the Brunks, Hammer, Augsburger, and Rosenberry. As his biographer, the Duke Divinity School historian Grant Wacker, has argued, Graham was a product of his age — an evangelist who rose to fame amid the midcentury rise of mass popular media, youth culture, and organizational efficiency. From the start of his ministry Graham delivered his sermons in a crisp, compelling, and direct manner that mirrored the style of contemporaries such as the news broadcaster Walter Winchell. His preaching was backed up by heartwarming testimonies and toe-tapping music. Moreover, Graham was tall and handsome, perfectly suited to captivate audiences and appear on newsprint pages and glossy magazine covers. And behind him stood the well-oiled Billy Graham Evangelistic Association machine, comprised of a small army of professionals and staffers who promoted Graham’s services through slick advertising, organized and streamlined his growing throng of volunteers, and armed his old-fashioned tent-style meetings with dramatic signage that grabbed the attention of the audience almost as much as Graham’s preaching.8

This period newsreel from Graham’s first revival crusade, held in a Los Angeles field under a big canvas tent in 1949, showcases some of the style that captivated audiences and inspired Anabaptist imitators.

Of course, these methods evolved over time: Graham’s first crusade, held in a Los Angeles field under a big canvas tent in 1949, was a far cry from the stadiums and amphitheaters he filled later in his career. But for midcentury Mennonites and other Anabaptists, this early style was simple enough — yet also sufficiently modern — that they believed they could borrow it, adapt it, and deploy it effectively in order to bring about what they saw as much-needed spiritual renewal in their churches.

Yet it was more than just the would-be Anabaptist evangelists who were drawn to Graham’s style. As the Goshen College historian John D. Roth recently observed in an article for The Mennonite, Graham influenced not only imitators within the Anabaptist fold but also directly inspired the many Mennonites, Brethren in Christ, and other Anabaptist laypeople that attended his crusades:

Long before Mennonites were comfortable with the “ecumenical movement,” they were participating fully in the Billy Graham revival crusades. Many of us were attracted by the biblicism, clarity and simplicity of Graham’s message, and the “altar call” fit well with our conviction that following Jesus should be a public decision. Not least, the Billy Graham crusades offered Mennonites a chance to enter alongside their neighbors into the evangelical mainstream. The long-term impact of Graham’s impact on the Mennonite community has been profound.

As Roth’s comments suggest, many Mennonites embraced Graham, his message, and his style. The work of the Brunks, Hammer, Augsburger, and Rosenberry reflects this positive assessment; they saw his success and the response to his message and style, and sought to emulate it. And the activities of these Anabaptist evangelists would make an important impact on mid-century North American Anabaptism, especially in terms of their relationship to the wider evangelical Protestant world.

But not all Mennonites held such a positive view of Graham or American evangelicalism — or their influence on North American Anabaptism. In my next post, I want to explore some of the negative reactions to America’s pastor. Then, in a final post, I want to use these reflective comments about Graham’s influence as a jumping off point for thinking about one of my major areas of research interest: the relationship between Anabaptism and evangelical Protestantism in twentieth century America. Stay tuned!

NOTES:


  1. Harold S. Bender and Sam Steiner, “Brunk Brothers Revival Campaign,” Global Anabaptist Mennonite Encyclopedia Online, 2009, and Maurice E. Lehman, “The Lancaster Revival,” Gospel Herald, September 4, 1951, 852-853, cited in Beulah Stauffer Hostetler, American Mennonites and Protestant Movements: A Community Paradigm (Scotdale, Pa.: Herald Press, 1978), 281-282. 
  2. Paul M. Lederach, “Revival in Franconia,” Gospel Herald, September 18, 1951, 902-903, cited in Hostetler, American Mennonites and Protestant Movements, 281-282. 
  3. Bender and Steiner, “Brunk Brothers Revival Campaign.” 
  4. James O. Lehman, Mennonite Tent Revivals: Howard Hammer and Myron Augsburger, 1952-1962 (Kitchener, ON: Pandora Press, 2002). 
  5. E. Morris Sider, Called to Evangelism: The Life and Ministry of John L. Rosenberry (Nappanee, Ind.: Evangel Press, 1988), 90-92. 
  6. Sam Steiner, “Brunk, George Rowland (1911-2002),” Global Anabaptist Mennonite Encyclopedia Online, 2016. 
  7. This point regarding revivalism is especially true of the Brethren in Christ, who were engaged in such religious activity as early as the late nineteenth century. See Morris N. Sherk, “Tent Evangelism Among the Brethren in Christ,” Brethren in Christ History and Life 11, no. 2 (August 1988): 157-204. 
  8. This assessment of Graham’s style comes from Grant Wacker, “Billy Graham’s America,” Church History 78, no. 3 (September 2009): 500-504. See also Wacker, America’s Pastor: Billy Graham and the Shaping of a Nation (Cambridge, Mass.: Bellknap Press of Harvard University Press, 2014).